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Glosario de términos de gestión de recursos humanos y beneficios para los empleados
Employee advocacy is a strategic approach where employees are encouraged to promote their organization’s brand, products, or services. This can be done through various channels such as social media, word-of-mouth, or even through their personal networks.
Employee advocacy is the promotion of an organization by its employees. It involves empowering employees to share positive messages and experiences about their company on social media to increase brand awareness and boost credibility.
Advocacy is the act of supporting, promoting, or arguing in favor of a cause, policy, or group of people. It involves efforts to influence decisions within political, economic, and social systems and institutions. Advocacy can take many forms, including lobbying, public speaking, media campaigns, and community organizing, all aimed at creating change and garnering support for a specific issue or group.
An employee advocacy program is a structured initiative encouraging employees to promote their organization on social media. The program provides employees with the necessary training, tools, and resources to share positive messages about the company on their personal social media accounts.
Employee advocacy and employee engagement are related but distinct concepts:
In essence, while employee advocacy is an outward expression of support for the company, employee engagement is an internal state of being emotionally and mentally invested in the organization.
Here are some examples of training and resources that a company can provide to support employee advocacy:
For instance, if an employee shares a photo of their team working on a project with a caption highlighting the company's culture and values, it can help them gain more visibility and attract potential customers. The company can also provide its employees with social media guidelines and pre-approved content to share, encouraging them to participate in spreading positive messages about the company.
Measuring the impact of employee advocacy can be done in several ways.
Here are a few examples:
Recognizing and acknowledging employee advocacy is an important part of building a culture of engagement and loyalty. Here are some ways that companies can recognize and acknowledge employees who participate in advocacy programs:
Se trata de encuestas cortas que pueden enviarse con frecuencia para comprobar rápidamente lo que piensan sus empleados sobre un tema. La encuesta consta de menos preguntas (no más de 10) para obtener la información rápidamente. Pueden administrarse a intervalos regulares (mensual/semanal/trimestral).
Celebrar reuniones periódicas de una hora de duración para mantener una charla informal con cada uno de los miembros del equipo es una forma excelente de hacerse una idea real de lo que ocurre con ellos. Al ser una conversación segura y privada, te ayuda a obtener mejores detalles sobre un asunto.
El eNPS (employee Net Promoter score) es una de las formas más sencillas pero eficaces de evaluar la opinión de sus empleados sobre su empresa. Incluye una pregunta intrigante que mide la lealtad. Un ejemplo de las preguntas del eNPS son ¿Qué probabilidad hay de que recomiende nuestra empresa a otras personas? Los empleados responden a la encuesta eNPS en una escala del 1 al 10, donde el 10 denota que es "muy probable" que recomienden la empresa y el 1 significa que es "muy poco probable" que la recomienden.
Employee advocacy best practices include:
By following these practices, companies can build a robust employee advocacy program that enhances their brand and fosters a loyal, engaged workforce.
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