Le glossaire Empuls

Glossaire des termes relatifs à la gestion des ressources humaines et aux avantages sociaux des employés

Programme de réduction pour les entreprises

A company discount program is a strategic initiative designed to provide employees or corporate clients with exclusive access to discounts on a wide range of products and services. These programs are an integral part of many organizations' perk or benefit offerings, aimed at enhancing employee satisfaction, improving work-life balance, and fostering loyalty.

What are corporate discounts?

Corporate discounts refer to special price reductions or offers provided by businesses to organizations or their employees. These discounts are typically negotiated between companies and vendors, allowing employees to access products and services at a lower price than what is available to the general public. Corporate discounts can cover a wide range of categories, including travel and entertainment, car rentals, dining, and retail products.

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For example, employees might receive discounted rates on car rentals for business or personal use, reduced prices on movie tickets, or special offers on electronics and other consumer goods. These discounts are often seen as an additional perk that enhances the overall value of the employment package.

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What is a corporate discount program?

A corporate discount program is a structured arrangement where a company partners with various vendors to offer exclusive discounts to its employees or clients. These programs are typically managed by the company’s human resources or benefits department and are designed to provide additional value to employees, making it easier for them to access goods and services at reduced rates.

Corporate discount programs can include a variety of offerings, such as discounted rates on travel, entertainment, dining, and retail purchases. In addition to enhancing employee satisfaction, these programs can also serve as a tool for attracting and retaining top talent by adding an extra layer of benefits to the employee experience.

For example, through a corporate discount program, employees might enjoy lower prices on vacation packages, access to exclusive deals on electronics, or discounts on health and wellness products.

What is the best corporate discount program?

The best corporate discount programs are those that offer a wide range of valuable and relevant discounts that appeal to a diverse workforce. Leading programs typically provide access to discounts on essential and popular services, including travel and entertainment, health and wellness products, dining, and retail shopping. Some of the top corporate discount programs in the United States include:

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Perks at Work: This program offers employees access to a vast array of discounts on products and services, ranging from travel and entertainment to electronics and dining. Perks at Work is known for its comprehensive offerings and user-friendly platform, making it a popular choice for companies looking to enhance their employee benefits package. ‍
Corporate Shopping Company: This program provides access to exclusive discounts on brand-name products and services, including car rentals, electronics, and retail shopping. Corporate Shopping Company partners with hundreds of vendors to offer significant savings to employees. ‍
Working Advantage: Known for its extensive range of discounts, Working Advantage offers savings on travel, entertainment, and everyday purchases. The program is particularly strong in the area of entertainment discounts, providing employees with access to reduced rates on movie tickets, theme park admissions, and Broadway shows. ‍
TicketsatWork: This program specializes in providing discounts on entertainment and travel, including tickets to theme parks, Broadway shows, and popular attractions. TicketsatWork is favored by companies that want to offer their employees a fun and engaging way to save money on leisure activities. ‍
Abenity: Abenity offers a robust platform with a wide variety of discounts across multiple categories, including travel, dining, and retail. The program is known for its mobile-friendly app and personalized experience, making it easy for employees to access and use their discounts.

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Why do companies offer corporate discounts?

Companies offer corporate discounts as part of a broader company discount program to enhance employee satisfaction, improve retention, and attract top talent. Here are some key reasons:

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Enhancing employee benefits: Corporate discounts add value to the overall employee benefits package, making the company more attractive to current and potential employees. These discounts provide savings on essential and leisure activities, contributing to a better work-life balance. ‍
Boosting employee morale and engagement: By offering exclusive discounts on products and services that employees frequently use, companies show they care about their employees' well-being and satisfaction. This can lead to a more engaged and motivated workforce. ‍
Improving customer service and loyalty: When companies extend discounts to their corporate clients, it helps strengthen business relationships and improve client loyalty. These discount programs can be a differentiator in competitive markets, especially in industries like travel and entertainment . ‍
Supporting company culture and goals: Offering discounts on items and experiences that align with the company’s values and goals, such as health and wellness products or educational resources, helps reinforce the company culture and supports overall business objectives . ‍
Cost-effective perk program: Corporate discount programs are often a cost-effective way to offer perks without the financial burden of directly subsidizing these benefits. By leveraging partnerships with vendors, companies can provide valuable benefits with minimal expense .

How can employees access corporate discounts?

Employees can access corporate discounts through several convenient methods, depending on how their company has structured the company discount program:

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Online platforms: Many companies provide access to discount programs via dedicated online platforms like Perks at Work or Working Advantage. Employees can log in to these platforms with their work credentials to browse and redeem discounts on travel and entertainment, shopping, car rentals, and more . ‍
Mobile apps: Some corporate discount programs, such as Abenity, offer mobile apps that allow employees to access discount offers on the go. These apps make it easy for employees to find and use discounts whenever they need them, whether they’re booking a vacation or purchasing movie tickets . ‍
Corporate intranet: In some cases, companies may list available discounts directly on their intranet or internal communication platforms. This method centralizes access to employee discount programs and ensures that employees are aware of the perks available to them . ‍
Human resources: Employees can also contact their human resources department to learn more about available discount programs. HR can provide details on how to access these benefits, including any login information or specific steps needed to redeem discounts . ‍
Physical vouchers or codes: For certain exclusive discounts or gift cards, companies may distribute physical vouchers or discount codes that employees can use at participating vendors. This is often done for special promotions or as part of an annual benefits package .

How do you effectively promote corporate discount programs?

Promoting a company discount program effectively involves several strategic steps to ensure it reaches your target audience and generates maximum engagement. Here are key strategies based on industry practices:

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Leverage multiple channels: Utilize various communication channels to promote your company discount program. This includes email newsletters, internal company portals, and social media platforms. For example, share discount offers and exclusive discounts through your company’s HR portal and social media to reach both employees and corporate clients. ‍
Highlight key benefits: Clearly articulate the benefits of the discount program. Emphasize perks such as car rentals, travel and entertainment discounts, and movie tickets. Make sure to showcase how these benefits can enhance employees’ personal and professional lives. ‍
Engage human resources: HR departments play a crucial role in promoting discount programs. Collaborate with HR teams to integrate the program into existing employee benefits and perks programs. Ensure HR professionals are well-informed and can effectively communicate the advantages of the program. ‍
Use real-world examples: Provide specific examples of how employees or corporate clients have benefited from the discount program. For instance, share success stories related to theme parks, gift cards, and products and services that employees have accessed through the program. ‍
Create awareness through partnerships: Partner with companies that offer complementary discounts. For example, work with companies specializing in travel and entertainment to provide exclusive discounts. This not only enhances the value of your program but also broadens its appeal. ‍
Offer incentives for participation: Encourage employees to actively use the discount program by providing additional incentives. This could include a referral program where employees earn rewards for getting their colleagues to sign up for the program. ‍
Ensure easy access and navigation: Make it easy for employees to access and use the discount program. A user-friendly platform or app where they can quickly find and redeem offers for products and services, such as movie tickets and car rentals, is essential. ‍
Regular updates and communication: Keep employees informed about new and upcoming discount offers. Regularly update the program to include seasonal promotions or exclusive deals, and communicate these updates through internal communications.

Enquêtes sur le pouls des employés :

Il s'agit de courtes enquêtes qui peuvent être envoyées fréquemment pour vérifier rapidement ce que vos employés pensent d'une question. L'enquête comprend moins de questions (pas plus de 10) pour obtenir rapidement les informations. Ils peuvent être administrés à intervalles réguliers (mensuels/hebdomadaires/trimestriels).

Rencontres individuelles :

Organiser périodiquement des réunions d'une heure pour une discussion informelle avec chaque membre de l'équipe est un excellent moyen de se faire une idée précise de ce qui se passe avec eux. Comme il s'agit d'une conversation sûre et privée, elle vous aide à obtenir de meilleurs détails sur un problème.

eNPS :

L'eNPS (employee Net Promoter score) est l'un des moyens les plus simples et les plus efficaces d'évaluer l'opinion de vos employés sur votre entreprise. Il comprend une question intrigante qui évalue la fidélité. Voici un exemple de questions eNPS : Quelle est la probabilité que vous recommandiez notre entreprise à d'autres personnes ? Les employés répondent à l'enquête eNPS sur une échelle de 1 à 10, où 10 signifie qu'ils sont "très susceptibles" de recommander l'entreprise et 1 signifie qu'ils sont "très peu susceptibles" de la recommander.

Sur la base des réponses, les employés peuvent être placés dans trois catégories différentes :

Promoteurs
Employés qui ont répondu positivement ou qui sont d'accord.
Détracteurs
Employés qui ont réagi négativement ou qui ne sont pas d'accord.
Passives
Les employés qui sont restés neutres dans leurs réponses.

How do you measure the success of a corporate discount program?

Measuring the success of a company discount program involves evaluating various metrics and feedback to determine its effectiveness. Here’s a detailed approach:

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Track utilization rates: Monitor how frequently employees and corporate clients are using the discount program. High utilization rates indicate that the program is appealing and valuable. Tools and platforms from services like Corporate Shopping and Perks at Work can help track these metrics. ‍
Analyze engagement levels: Measure engagement through participation rates in the discount program’s perks and offers. For example, track how often employees redeem discounts for travel and entertainment, theme parks, or car rentals. ‍
Evaluate feedback: Collect feedback from employees and corporate clients about their experiences with the discount program. Use surveys or focus groups to understand their satisfaction levels and any suggestions for improvement. ‍
Assess financial impact: Analyze the financial impact of the discount program on the company. This includes evaluating the cost savings for employees and the overall return on investment for the company. ‍
Monitor usage patterns: Look at patterns in how and when discounts are used. For instance, are there peak times when employees use movie tickets or gift cards? Understanding these patterns can help in refining and targeting future promotions. ‍
Compare to benchmarks: Compare your program’s performance to industry benchmarks and similar programs. Resources like Working Advantage and Corporate Offers provide insights into top-performing employee discount programs, which can serve as a reference. ‍
Review program enrollment: Track the number of employees who enroll in the discount program and the growth rate over time. High enrollment rates suggest that the program is well-promoted and in demand. ‍
Measure employee satisfaction: Assess how the discount program affects overall employee satisfaction and retention. Employee benefits that enhance personal life can contribute to higher job satisfaction and loyalty.

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