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Glossario dei termini della gestione delle risorse umane e dei benefici per i dipendenti
Employee advocacy is a strategic approach where employees are encouraged to promote their organization’s brand, products, or services. This can be done through various channels such as social media, word-of-mouth, or even through their personal networks.
Employee advocacy is the promotion of an organization by its employees. It involves empowering employees to share positive messages and experiences about their company on social media to increase brand awareness and boost credibility.
Advocacy is the act of supporting, promoting, or arguing in favor of a cause, policy, or group of people. It involves efforts to influence decisions within political, economic, and social systems and institutions. Advocacy can take many forms, including lobbying, public speaking, media campaigns, and community organizing, all aimed at creating change and garnering support for a specific issue or group.
An employee advocacy program is a structured initiative encouraging employees to promote their organization on social media. The program provides employees with the necessary training, tools, and resources to share positive messages about the company on their personal social media accounts.
Employee advocacy and employee engagement are related but distinct concepts:
In essence, while employee advocacy is an outward expression of support for the company, employee engagement is an internal state of being emotionally and mentally invested in the organization.
Here are some examples of training and resources that a company can provide to support employee advocacy:
For instance, if an employee shares a photo of their team working on a project with a caption highlighting the company's culture and values, it can help them gain more visibility and attract potential customers. The company can also provide its employees with social media guidelines and pre-approved content to share, encouraging them to participate in spreading positive messages about the company.
Measuring the impact of employee advocacy can be done in several ways.
Here are a few examples:
Recognizing and acknowledging employee advocacy is an important part of building a culture of engagement and loyalty. Here are some ways that companies can recognize and acknowledge employees who participate in advocacy programs:
Si tratta di brevi sondaggi che possono essere inviati frequentemente per verificare rapidamente cosa pensano i vostri dipendenti di un argomento. Il sondaggio comprende un numero ridotto di domande (non più di 10) per ottenere rapidamente le informazioni. Possono essere somministrati a intervalli regolari (mensili/settimanali/trimestrali).
Organizzare riunioni periodiche di un'ora per una chiacchierata informale con ogni membro del team è un modo eccellente per farsi un'idea reale di ciò che sta accadendo. Trattandosi di una conversazione sicura e privata, aiuta a ottenere maggiori dettagli su un problema.
L'eNPS (employee Net Promoter score) è uno dei metodi più semplici ma efficaci per valutare l'opinione dei dipendenti sulla vostra azienda. Include una domanda intrigante che misura la fedeltà. Un esempio di domande eNPS è il seguente: Quanto è probabile che raccomandi la nostra azienda ad altri? I dipendenti rispondono al sondaggio eNPS su una scala da 1 a 10, dove 10 indica che è "altamente probabile" che raccomandino l'azienda e 1 indica che è "altamente improbabile" che la raccomandino.
Employee advocacy best practices include:
By following these practices, companies can build a robust employee advocacy program that enhances their brand and fosters a loyal, engaged workforce.
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