Das Empuls Glossar

Glossar der Begriffe des Personalmanagements und der Sozialleistungen für Arbeitnehmer

Fitness Incentive

Fitness incentives have emerged as powerful tools to motivate and reward individuals for maintaining an active and healthy lifestyle. These incentives come in diverse forms, from financial rewards and recognition to personalized fitness plans and access to exclusive facilities.

Who creates a quality fitness incentive plan?

A quality fitness incentive plan is typically created by the management team of a gym or fitness studio. This could include the gym owner, fitness manager, or a dedicated team responsible for member engagement and retention.

The creation of a fitness incentive plan involves understanding the needs and motivations of the gym’s members, designing incentives that align with these motivations, and implementing the plan in a way that is easy for members to understand and participate in.

Hören Sie Ihren Mitarbeitern zu, erkennen Sie sie an, belohnen Sie sie und binden Sie sie an sich - mit unserer Employee Engagement Software

What is a fitness incentive?

A fitness incentive is a reward system implemented by gyms, fitness studios, or wellness programs to motivate members and enhance their engagement. These incentives can take various forms and are given to members for completing certain activities that contribute to the brand’s growth.

What are the benefits of fitness incentives?

The benefits of fitness incentives:

‍

Promote customer loyalty: Fitness incentives can help existing clients feel more valued and appreciated, which can foster a stronger emotional connection with your brand. This can help retain members and stabilize revenues.
‍Attract new customers: Fitness incentive programs can help upscale sales and generate new leads. Offering attractive incentives can make a fitness business stand out from the competition and attract new customers.
‍Emotional connection: Fitness incentives can help create an emotional connection between the members and the fitness business. When members feel emotionally connected to a brand, they are more likely to stay loyal and recommend the brand to others.
‍Cascading effect: Fitness incentives can have a cascading effect. When members are rewarded for their efforts, they are likely to share their positive experiences with others, which can attract new members.
‍Boost participation rates: Effective wellness program incentives can boost participation rates in corporate wellness programs.
‍Improve talent recruitment and acquisition: Fitness incentives can improve talent recruitment and acquisition. When a fitness business is known for its attractive incentives, it can attract top talent in the industry.
‍Promote lifelong healthy habits: Fitness incentives can promote lifelong healthy habits among members. By rewarding members for healthy behaviors, fitness incentives can encourage members to maintain these behaviors in the long term.
‍Enhance member experience: Fitness incentives enhance the member experience. They encourage members to stay committed to their fitness goals and foster a sense of community within the gym.

What are the types of fitness incentives?

The types of fitness incentives are

‍

Reward points: This system allows members to earn points for participating in gym activities. The points can be earned for attending classes, referring friends, or participating in gym events.
‍Discounts: Offering discounts on membership renewals or other services can incentivize members to stay loyal to the gym. For example, gyms can offer a discounted membership rate for referrals, provide a free month of membership for a certain number of successful referrals, or offer free classes for every successful referral.
‍Freebies: Free gifts or services can be offered as a token of appreciation for the members’ loyalty. These can include free incentives for gym members which can be a great motivational tool and a way to increase gym customer loyalty.
‍Referral bonuses: Members can be incentivized to bring in new members through referral bonuses. A well-thought-out referral program offers an incentive for both the referral and the referee. It should be at a low cost to your business.
‍Fitness challenges: Organizing fitness challenges can foster a sense of camaraderie and friendly competition among members. These challenges can be varied and tailored to meet the interests and fitness levels of all members. They can include monthly fitness challenges, team challenges, fitness bingo, step challenges, and weight loss challenges.
‍Special offers: Special holiday offers or early renewal incentives can also be a part of the fitness incentive program. These can include Valentine’s Day partner workouts, heart health month activities, love your body campaigns, and more.

When should fitness incentives be provided?

Fitness incentives should be provided on the following occasions

‍

New member onboarding: When a new member joins, providing fitness incentives can help them get started on their fitness journey and make them feel welcomed. This could include setting SMART goals for long-term (12 months), medium-term (3 months), and short-term (1 month) achievements.
‍Member milestones: Fitness incentives can be given when members reach certain milestones, such as completing a certain number of classes, achieving a fitness goal, or celebrating their membership anniversary.

For example, you could offer free class passes as rewards for achieving certain milestones, or provide gym merchandise as rewards for members who earn a certain number of points.
‍Special events or challenges: During special events, competitions, or fitness challenges, incentives can be used to encourage participation and reward effort. These challenges can foster camaraderie and friendly competition among members.
‍Low engagement periods: If there are periods when engagement is typically low (like holiday seasons), fitness incentives can be used to motivate members to stay active.

For example, you could introduce a point system or decide milestones. Once a member runs 100 miles on the treadmills they get a gift card or a small prize.
‍Membership renewal: Offering fitness incentives at the time of membership renewal can encourage members to continue their association with the gym.

For example, you could offer a discounted rate for members who renew their membership before expiration, provide an additional month free for early renewals, offer a free upgrade to a premium membership for a month as an incentive for early renewal, or provide discounts on gym merchandise for early renewals.

Umfragen zum Puls der Mitarbeiter:

Es handelt sich um kurze Umfragen, die häufig verschickt werden können, um schnell zu erfahren, was Ihre Mitarbeiter über ein Thema denken. Die Umfrage umfasst weniger Fragen (nicht mehr als 10), um die Informationen schnell zu erhalten. Sie können in regelmäßigen Abständen durchgeführt werden (monatlich/wöchentlich/vierteljährlich).

Treffen unter vier Augen:

Regelmäßige, einstündige Treffen für ein informelles Gespräch mit jedem Teammitglied sind eine hervorragende Möglichkeit, ein echtes Gefühl dafür zu bekommen, was mit ihnen passiert. Da es sich um ein sicheres und privates Gespräch handelt, können Sie so mehr Details über ein Problem erfahren.

eNPS:

Der eNPS (Employee Net Promoter Score) ist eine der einfachsten, aber effektivsten Methoden, um die Meinung Ihrer Mitarbeiter über Ihr Unternehmen zu ermitteln. Er enthält eine interessante Frage, die die Loyalität misst. Ein Beispiel für eNPS-Fragen sind: Wie wahrscheinlich ist es, dass Sie unser Unternehmen weiter empfehlen? Die Mitarbeiter beantworten die eNPS-Umfrage auf einer Skala von 1 bis 10, wobei 10 bedeutet, dass sie das Unternehmen mit hoher Wahrscheinlichkeit weiterempfehlen würden, und 1 bedeutet, dass sie es mit hoher Wahrscheinlichkeit nicht weiterempfehlen würden.

Anhand der Antworten können die Arbeitnehmer in drei verschiedene Kategorien eingeteilt werden:

Projektträger
Mitarbeiter, die positiv geantwortet oder zugestimmt haben.
Kritiker
Mitarbeiter, die sich negativ geäußert haben oder nicht einverstanden waren.
Passive
Mitarbeiter, die sich bei ihren Antworten neutral verhalten haben.

Schnelle Links

Lösungen für das Mitarbeiterengagement

Blog

Ebooks & Leitfäden

Glossare

Alle Integrationen anzeigen