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Glossary of Human Resources Management and Employee Benefit Terms
The term employer branding refers to strategic efforts and activities led by the organization to shape and promote its reputation as an employer. On the other hand, employee branding refers to encouraging employees to be the face of the organization which enables them to share experiences and insights with networks and communities to increase reach and reputation to generate leads.
Employer branding involves showcasing values, culture, benefits and opportunities to current employees. Employer branding highlights on creating and trying to deliver a consistent message. Whereas the primary objective of employee branding is to align employees with the organization's mission and values to boost satisfaction and motivate them to work.
Employee branding is how the employees value you as an employer. It is the reputation among the workforce which allows companies to be more acceptable in the talent and competitive market, therefore hiring and retaining employees aligns the company’s culture and values.
The employee branding technique that can improve performance of your company:
The term employer branding refers to strategic efforts and activities led by the organization to shape and promote its reputation as an employer. On the other hand, employee branding refers to encouraging employees to be the face of the organization which enables them to share experiences and insights with networks and communities to increase reach and reputation to generate leads.
Employer branding involves showcasing values, culture, benefits and opportunities to current employees. Employer branding highlights on creating and trying to deliver a consistent message. Whereas the primary objective of employee branding is to align employees with the organization's mission and values to boost satisfaction and motivate them to work.
The significant impacts of branding on potential employees are as follows:
The benefits of employee branding are:
These are short surveys that can be sent frequently to check what your employees think about an issue quickly. The survey comprises fewer questions (not more than 10) to get the information quickly. These can be administered at regular intervals (monthly/weekly/quarterly).
Having periodic, hour-long meetings for an informal chat with every team member is an excellent way to get a true sense of what’s happening with them. Since it is a safe and private conversation, it helps you get better details about an issue.
eNPS (employee Net Promoter score) is one of the simplest yet effective ways to assess your employee's opinion of your company. It includes one intriguing question that gauges loyalty. An example of eNPS questions include: How likely are you to recommend our company to others? Employees respond to the eNPS survey on a scale of 1-10, where 10 denotes they are ‘highly likely’ to recommend the company and 1 signifies they are ‘highly unlikely’ to recommend it.
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