The Empuls Glosari

Terma Glosari Pengurusan Sumber Manusia dan Manfaat Pekerja

Corporate Gifts

Corporate gifts are items or products given by companies to their employees, clients, partners, or stakeholders as a gesture of appreciation, recognition, or goodwill. These gifts can range from branded merchandise and luxury items to personalized tokens, and are often used to strengthen relationships, celebrate milestones, or recognize achievements.

What are corporate gifts?

Corporate gifts are items or experiences given by a company to employees, clients, partners, or prospects as a token of appreciation, gratitude, or to build or strengthen relationships. They can range from tangible items like branded merchandise or personalized gifts to intangible experiences like event tickets or exclusive access.

‍

Why is corporate gifting important?

Corporate gifting is a strategic tool that can yield significant benefits for a business. Here's why:

‍

Builds and strengthens relationships: A well-chosen gift can deepen connections with clients, partners, and employees, fostering a sense of appreciation and loyalty. ‍
Enhances brand image: Thoughtful and high-quality gifts can elevate a company's brand perception and create a positive impression. ‍
Boosts employee morale: Recognizing employees with gifts can boost morale, increase job satisfaction, and foster a positive work environment. ‍
Drives customer loyalty: Gifting clients can encourage repeat business and customer advocacy. ‍
Celebrates achievements: Corporate gifts can be used to mark milestones, promotions, or company anniversaries. ‍
Generates goodwill: A well-timed gift can turn a neutral interaction into a positive one, creating goodwill and a favorable impression. ‍
Shows appreciation: Whether it's a client, employee, or partner, a gift can be a tangible expression of gratitude and appreciation. ‍
Differentiates your brand: Unique and personalized gifts can help your company stand out from competitors.

Dengar, kenali, anugerahkan dan kekalkan pekerja anda dengan perisian penglibatan Pekerja kami

What are the rules for corporate gifting?

Corporate gifting, while a powerful tool, comes with its own set of rules and regulations to ensure ethical and legal compliance. Here are some key considerations:

‍

1. Legal and ethical guidelines
‍

Bribery and corruption: Avoid gifts that could be perceived as bribes or inducements to influence business decisions. ‍
Gift limits: Many companies set specific monetary limits on corporate gifts to prevent excessive spending and maintain consistency. ‍
Gift restrictions: Certain types of gifts, such as cash or gift cards of significant value, might be prohibited.
‍Government regulations: Be aware of any specific laws or regulations in your region regarding corporate gifting, especially when dealing with government officials or entities. ‍
Company policy: Adhere to your company's internal gift-giving policies, ensuring compliance with ethical standards and legal requirements.

‍

2. Gift selection and presentation
‍

Relevance and personalization: Choose gifts that are relevant to the recipient's interests or profession. Personalization adds a thoughtful touch. ‍
Avoid overly expensive gifts: While appreciation is important, excessively expensive gifts can raise eyebrows and create uncomfortable situations. ‍
Consider the occasion: The type of gift should align with the occasion, whether it's a holiday, a business milestone, or a personal achievement. ‍
Gift presentation: The way you present the gift is crucial. A handwritten note or a personalized message can enhance the impact of the gift. ‍
Tax implications: Be aware of any tax implications associated with corporate gifting, especially for high-value gifts or frequent gifting.

‍

3. Gift recipients
‍

Employees: Gifts for employees can boost morale and loyalty. Consider performance-based rewards, holiday gifts, or gifts for milestones like work anniversaries. ‍
Clients and customers: Gifting clients can strengthen relationships and encourage repeat business. Personalized gifts or gifts related to their interests can make a lasting impression. ‍
Business partners: Building strong partnerships is essential. Gifts can be a gesture of appreciation and collaboration. ‍
Government officials: Be extremely cautious when gifting government officials due to strict regulations and potential legal implications.

How much should I spend on corporate gifts?

Determining the appropriate budget for corporate gifts depends on several factors:

Relationship with the recipient: The closer your relationship, the higher the budget might be. ‍
Company size and budget: Larger companies often allocate more for corporate gifting. ‍
Industry standards: Some industries have established norms for gift spending. ‍
Occasion: The significance of the occasion (e.g., holiday, client appreciation, employee recognition) will influence the budget. ‍
Gift type: High-end gifts naturally command a higher price point.
‍

General guidelines
‍

1. Employees
‍

Small tokens of appreciation (e.g., branded merchandise, gift cards): $25-$50
Milestone achievements (e.g., promotions, work anniversaries): $50-$150
Holiday gifts: $50-$100
‍

2. Clients
‍

Small tokens of appreciation (e.g., personalized gifts, branded merchandise): $50-$100
Major clients or business partners: $100-$250
High-value clients or special occasions: $250+

Tinjauan nadi pekerja:

Ini ialah tinjauan ringkas yang boleh dihantar dengan kerap untuk menyemak pendapat pekerja anda tentang sesuatu isu dengan cepat. Tinjauan ini terdiri daripada kurang soalan (tidak lebih daripada 10) untuk mendapatkan maklumat dengan cepat. Ini boleh ditadbir secara berkala (bulanan / mingguan / suku tahunan).

Mesyuarat satu lawan satu:

Mengadakan mesyuarat berkala selama sejam untuk sembang tidak formal dengan setiap ahli pasukan adalah cara terbaik untuk memahami apa yang berlaku dengan mereka. Oleh kerana ia adalah perbualan yang selamat dan peribadi, ia membantu anda mendapatkan butiran yang lebih baik mengenai sesuatu isu.

eNPS:

eNPS (pekerja skor Net Promoter) adalah salah satu cara yang paling mudah tetapi berkesan untuk menilai pendapat pekerja anda terhadap syarikat anda. Ia termasuk satu soalan menarik yang mengukur kesetiaan. Contoh soalan eNPS termasuk: Bagaimana kemungkinan anda mengesyorkan syarikat kami kepada orang lain? Pekerja bertindak balas terhadap kaji selidik eNPS pada skala 1-10, di mana 10 menandakan mereka 'berkemungkinan besar' untuk mengesyorkan syarikat dan 1 menandakan mereka 'sangat tidak mungkin' untuk mengesyorkannya.

Berdasarkan respons, pekerja boleh diletakkan dalam tiga kategori berbeza:

Promoter
Pekerja yang telah memberi respons positif atau bersetuju.
Pengkritik
Pekerja yang telah bertindak balas secara negatif atau tidak bersetuju.
Pasif
Pekerja yang kekal neutral dengan jawapan mereka.

Pautan Pantas

Penyelesaian Penglibatan Pekerja

Blog

Ebook & Panduan

Glosari

Lihat Semua Penyepaduan

Video

Ganjaran

The Empuls Glosari

Corporate Gifts

What are corporate gifts?

Why is corporate gifting important?

What are the rules for corporate gifting?